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In short, printers and monitors produce colors in different ways.
Monitors use the RGB (red, green, blue) color model, which usually .
supports a wider spectrum of colors.
Printers use the CMYK (cyan, magenta, yellow, black) color model, which can reproduce most – but
not all – of the colors in the RGB color

model. Depending on the equipment used, CMYK generally matches 85-90% of the colors in the RGB
model.

When a color is selected from the RGB model that is out of the range of the CMYK model, the
application chooses what it thinks is the closest color that will match.

When designing your artwork for print, we recommend starting with CMYK color mode. This will help
ensure your images and background colors look good from the start.

While most colors translate pretty well from one color mode to the other, subtle color shifting is
common when converting from RGB to CMYK (and vice versa), requiring some manual adjustments to get
things just right. For example, many software programs will translate a 100% blue RGB value into a
CMYK color that looks more purple than blue. Such changes will need to be accounted for if you
start with an RGB color mode and then convert to CMYK later on.
We are happy to convert your images from RGB to CMYK, at no charge.
However we will do a standard-value conversion, which may not be perfectly to your liking.
We cannot be responsible for sub-par results if you furnish RGB images.
RGB Color mode
as it appears on your monitor
CMYK Color mode
as it would print without any adjustments to the color levels
CMYK Color mode
with levels adjusted in a photo editing program to increase contrast
Why do the printed colors look different from the colors on my screen?
RGB Color mode
as it appears on your monitor
CMYK Color mode
as it would print without any
adjustments to the color levels